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Friday, May 27, 2016

Social Media Automation Tools

By Megan King

Social Media Automation Tools

We hosted a content-rich Creative Boost Workshop this week, presented by Rachel Wynn of Starlight Social. If you couldn’t make it, that’s okay! We’ve got a summary of some of the highlights we learned about content crafting and automation for efficient social media marketing.

Here's just a few takeaways...

AUTOMATION FOR SOCIAL MEDIA POSTS 

The leaders in the social media automation arena are Buffer, Hootsuite and SproutSocial. Each of these are used for efficient social media scheduling, and each have their individual perks. It may be a good idea to sample each of them to see which interface  and functions work best for your needs. 
Rachel uses Buffer, as the layout works better for her, and she’s able to use a Google Chrome extension to directly schedule articles from web pages. You can also focus on the posts that have been tweeted the most and rebuffed these.

Here at Creative Colony, we use Hootsuite for our social media scheduling One thing cool with this is you can add a spreadsheet for scheduling event posts. And we like the columns style interface.

SETUP A CHAIN OF TRIGGERS

Have you heard of IFTTT? This app helps you connect all kinds of apps to one another. So if you want to set up a Google Drive spreadsheet and add info to this every time a certain hashtag is used on Twitter, and then get a text notification for each new add, you can. Or if you want to set up an email that prompts a phone call to your cell, you can do that, too. 

All kinds of ways to make one trigger on social media lead to another, and the more you get into these settings, the more efficient you can be at tracking your social media interaction and creating a broader reach of impact with your message.

Pretty cool, eh? 

Share in the comments some of your favorite tools for creating efficient social media systems. We’d love to hear!


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